Board of Directors

Converse EDC Board of Directors has a passion for Converse. Helping to make our City a better place to live, work, and play is our goal. If you have any questions or if you would like to contact us, please click on any one of our pictures to send an email. We look forward to what Converse has in store and will continue connecting the community with commerce. 

Daniel Castellanos  Kentreal Alexander

Board President

V.P. Market Leader, BB&T

I have a strong desire to provide service to the community where I live, worship, and where my children attend school.  I have been blessed with a wonderful family and a career that allows me to help my clients achieve economic success and financial security.  I want to give back and serve the community I am so proud of, Converse!

Board Vice President

IT Specialist at Defense Health Agency

As a new member of the Converse community and a veteran of the United States Army, I want to continue to offer my services to the community that I now call home. After many years in the IT field, I recently decided it was time for me to start my own small IT business. I’m extremely excited about its future here in Converse and I intend for it to grow, just like this amazing place! Converse is a great city with endless possibilities and I’m excited for the opportunity to serve on the EDC Board.

 Ethel Willard-Crews  Rosa Gary

Board Member -Board Secretary
Mary Kay Independent Representative

Ethel Willard-Crews, a retired Air Force veteran, has lived in the Northampton subdivision since 2005 and has been a Texas resident since 2001.  Ethel has a Bachelor’s degree in Management (2013) and a Master’s degree in Human Resource Management (2015) from Wayland Baptist University.   Ethel retired from the U.S. Air Force in 2012 from JBSA Lackland.  Ethel is currently the Executive Secretary and Membership Chair for the San Antonio Chapter Tuskegee Airmen Inc.  Ethel is also a Senior Board Member with the Tri-County Titans, member of the Texas Youth Football Association

rosa gary
Board Member
Coordinator for Training and Development,
Child Nutrition Department, JISD

As a resident, I have a vested interest in seeing the City of Converse prosper.  As a retired SFC in the US Army and a long career at Judson ISD, I feel an obligation to make positive changes for the City in which I work and live.  I plan to live in Converse for many, many years and want to help shape its future for me and my family.

 Rosin Photo Juan Rodriguez REV
Veronika Rosin
Board Member
Brooks Academy of Science and Engineering

Veronika is a full-time teacher at Brooks Academy of Science and Engineering and an active member of the Civil Air Patrol for the Randolph Composite Squadron. She utilizes her experience to consistently seek innovative ways in her work and her involvement within her community. Veronika has an Associate’s degree in computer science and a Bachelor’s degree in Mathematics and Education. Extremely proud to be a first-generation U.S. Citizen with three children and a loving husband, she feels as though she has found her home in a beautiful city with growing potential.

Board Member

Principal, ISRO Engineering 

As a resident of the area, I have an interest in seeing the community prosper.  I want to be a part of helping the community grow and believe my unique perspective and years providing consulting services in the fields of engineering, construction, and project management for various types of clients in the private and public sectors, I can help Converse achieve many great things.

 LarsBoardPhotoEdited  Ray Ortiz
Lars Nielsen
Board Member
State Farm Agent

After moving to Texas in 2013 and living in Converse for the past few years, I realized I was home. My desire is to see our community thrive. As a small business owner in our community with over 15 years of leadership experience, I can see the potential of Converse. This can be a place where people come to live, work, and shop, and businesses seek opportunity, build and thrive. Being on the EDC board is an opportunity to see the community that I live in and love become World Class. I am proud to serve Converse as a business owner and an EDC board member.
Ray Ortiz 
Outside Counsel